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The effects of message directionality and brand image’s level on consumer attitude

Oh, J.S.; Shin, J.I.; Jeong, D.Y.; Chung, K.H.

ArticleIssue Date2015CitationICIC Express Letters, Part B: Applications, v.6, no.4, pp 1003 - 1008PublisherICIC Express Letters Office

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Browsing by Oh, J.S.Author

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