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KCI
Relationship Between Entertainment Characteristics and Customer Purchase Intention in Live Streaming Commerce

Abu Bakir Abdulnosir Ugli MUKHIDDINOV; Jaehyeon KIM; Sung Eui CHO

ArticleIssue Date2025CitationThe Journals of Economics, Marketing & Management, v.13, no.6, pp 37 - 54Publisher국제융합경영학회
KCI
Service Characteristics and Customer Use Intention in Peer-to-Peer Platforms

Abdalla Mohamed Abdelaziz ABDELNABY; Jaehyeon KIM; 조성의

ArticleIssue Date2025CitationThe Journals of Economics, Marketing & Management, v.13, no.2, pp 47 - 60Publisher국제융합경영학회
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