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한정 생산된 원인과 처리 유창성이 프리미엄 가격 제품의 구매 의도에 미치는 효과: 가격-품질 휴리스틱과 노력 휴리스틱을 중심으로

ArticleIssue Date2023Citation한국심리학회지: 소비자·광고, v.24, no.2, pp 195 - 214Publisher한국소비자·광고심리학회

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