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Showing results 1 to 9 of 9

(New) 마케팅관리

정기한; 신재익; 오재신

BookIssue Date2014PublisherPNC(피앤씨미디어)ISBN9788998786878

KCI

The Antecedents and Consequences of Trust in Virtual Community: The Moderating Effects of Visiting Frequency

오재신; 정기한; 신재익

ArticleIssue Date2011Citation인터넷전자상거래연구, v.11, no.4, pp 167 - 185Publisher한국인터넷전자상거래학회

KCI

The Effect Relationship among CSR, Corporate Image, Customer Satisfaction, and Customer Loyalty: Focused on Chinese Case

오재신; 신재익; 정기한

ArticleIssue Date2013Citation경영교육연구, v.28, no.5, pp 197 - 220Publisher한국경영교육학회

KCI

The Effects of Trustworthiness and Website Atmosphere on Trust, Image, and Stickiness

정기한; 오재신; 신재익

ArticleIssue Date2015Citation인터넷전자상거래연구, v.15, no.2, pp 105 - 121Publisher한국인터넷전자상거래학회

KCI

The Relationship among Perceived Value, Customer Satisfaction, and Repurchase Intention of Private Brand: The Moderating Roles of Retailer Reputation and Perceived Risk open access

오재신; 신재익; 김대업; 정기한

ArticleIssue Date2013Citation유통경영학회지, v.16, no.5, pp 15 - 28Publisher한국유통경영학회

(솔로몬의) 마케팅

정기한; 신성철; 김영구; 김영희; 신재익

BookIssue Date2014Publisher시그마프레스ISBN9788968661648

KCI

시장지향성에 관한 역사적 고찰: 개념의 생성 및 정립, 차별화와 논쟁을 중심으로 open access

김대업; 오재신; 신재익; 정기한

ArticleIssue Date2014Citation경영사연구, v.29, no.1, pp 5 - 25Publisher한국경영사학회

KCICANDI

의료서비스품질, 이미지, 관계품질, 재이용의도 간의 영향관계 -중소병원 중심으로-

오재신; 신재익; 정기한

ArticleIssue Date2011Citation한국창업학회지, v.6, no.3, pp 51 - 70Publisher한국창업학회

KCI

인터넷 쇼핑몰에서 사이트품질과 구전의 관계

오재신; 신재익

ArticleIssue Date2014Citation인터넷전자상거래연구, v.14, no.6, pp 361 - 377Publisher한국인터넷전자상거래학회

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