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Browsing by 박후동Author

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KCI

구전정보의 유용성과 신뢰성이 소셜커머스 이용의도에 미치는 영향: 지각위험과 충동구매의 매개적 역할

변충규; 박후동; 하환호

ArticleIssue Date2016Citation서비스경영학회지, v.17, no.4, pp 89 - 106Publisher한국서비스경영학회

KCI

죽음현저성이 선․악제품 선호와 윤리적 소비태도에 미치는 영향

하환호; 변홍주; 박후동

ArticleIssue Date2019Citation마케팅논집(Journal of Marketing Studies), v.27, no.4, pp 15 - 30Publisher한국전략마케팅학회

KCI

행동식별수준에 따른 메시지수준과 할부기간의 제시효과

박후동; 하환호

ArticleIssue Date2015CitationKorea Business Review, v.19, no.4, pp 239 - 250Publisher한국경영학회

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Browsing by 박후동Author

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