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프랜차이즈기업의 브랜드개성, 브랜드이미지 및 만족의 영향 관계: 한·중 비교에 초점을 두어

루샤오벙; 장형유

ArticleIssue Date2018Citation예술인문사회 융합 멀티미디어 논문지, v.8, no.8, pp 269 - 278Publisher사단법인 인문사회과학기술융합학회

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