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소셜 미디어 마케팅 활동이 중국 MZ세대 소비자 반응에 미치는 영향 - 브랜드 자산과 고객 참여의 매개효과 -

김현수; 손한; 대만사

ArticleIssue Date2023Citation한중관계연구, v.9, no.3, pp 53 - 83Publisher원광대학교 한중관계연구원

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