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몽골 소비자의 한국화장품 선택속성이 브랜드 신뢰도 및 구매 의도에 미치는 영향: 광고매체와 판촉유형의 조절효과 분석

간볼드간둘람; 장형유

ArticleIssue Date2020Citation한국콘텐츠학회 논문지, v.20, no.10, pp 134 - 145Publisher한국콘텐츠학회

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